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A Lawn Grows On Times Square

by Alex Russel, All About Lawns Columnist

One of the most unlikely places on earth is getting a lawn garden. New York's Times Square, crossroads of the extremely urban world, is building itself a backyard on the site of the old Studebaker Building.

The only lawn most New Yorkers know about is Central Park's Great Lawn, which is a major gathering place for Gotham residents whenever the sun comes out.

But if you search for lawn specialists in the yellow pages, quite surprisingly, you'll find dozens listed in Manhattan alone. Lawn grass must lurk somewhere in the dark cityscape.

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Times Square Lawn Grass

How about Times Square? Now comes news that Times Square is getting its own lawn. Well, to be precise, condo buyers in a new building at 1600 Broadway on the Square's northern edge will have access to a terrace lawn garden and putting the green that will over look the neon jungle.

"From the outset we envisioned a soothing outdoor space surrounded by the dramatic and radiant signage around Times Square," said Jeffrey Katz, chief executive officer of Sherwood Equities, the company developing the site, in a press release.

Terrace Lawn Offers Respite From Excitement Below

"Whereas Times Square shouts excitement, this space whispers calmness and tranquility. It's a place where homeowners can go to relax with a book or simply gaze at the brilliant light show that makes Times Square so spectacular."

In an effort to attract high scale buyers, the developers felt they had to come up with something better than the quite typical terrace-with-view common to many midtown New York buildings. Lawn grass was the answer.

Mixed Opinions On Building Says Blog

Word is mixed on the new 1600 Broadway building. Influential real estate blog Curbed reports that some apartment hunters are nonplussed. "Boring, unimpressive," wrote one blog correspondent.

But no one doubts that investment bankers from Lehman Brothers and Morgan Stanley, whose corporate buildings are immediate neighbors, will most likely take a keen interest in the building and its lawn.


About the Author
Alex Russel is a freelance writer living in Brooklyn, NY. Since graduating from Syracuse University he has worked at many different media companies in fields as diverse as film, TV, advertising, and journalism. He holds a dual bachelor's degree in English and History.

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